A similar term, basic marketing, generally refers to a subset of case marketing, which includes cooperation between a for-profit company and a non-profit organization for mutual benefit. A form of high-quality case-related marketing takes place in the coffers when customers are invited to support a good participation with a charitable donation. Cause Marketing differs from Corporate Giving because it usually involves a specific donation that is tax deductible, while marketing cause is a promotional campaign that is not necessarily based on a donation. In recent years, online auctions have been used in cause marketing strategies with a number of different online auction platforms. Companies have developed programs to help sellers and businesses donate a percentage of their revenue to a non-profit organization using auctions. Businesses and not-for-profit organizations can also use the program for non-profit marketing and fundraising programs. Note that basic marketing is a regulated activity in several countries. As a general rule, state laws require non-profit organizations to submit a copy of the contract that governs the agreement before sales take place. As state laws vary, your non-profit organization wants to know the laws governing the registration of non-profit organizations in general and, in particular, those governing business cooperation and/or associated marketing activities. Non-registration can result in fines and even criminal penalties in some states.
Conclusion: Do you know the law of your state and document agreements with the for-profit company so that promotions are responsible. As a charity, you need to understand that you are the “cause” on the side of the agreement. The sponsor is usually the “marketing” side of the partnership. Each of you has roles and responsibilities, many of which intersect, but as a charitable or not-for-profit organization, you need to make sure that the sponsor provides “marketing.” Too often, I see a sponsor agreeing to pay, for example. B, one dollar for every unit sold. They then provide point-of-sale materials and publish on their website that they are linked to ABC Charity. Unfortunately, there is no drive to sell the product – no real marketing plan, no real execution. Instead of selling 10,000 units and paying 10,000 units, they only sell 100 units and the charity receives only $100. But the sponsor used the charity`s brand to give the impression that they support it when they really aren`t.